The Brand

TAKHLILA

Is a brand of complete feminine elegance, foundedin 2023 by designer Nourhène Msaddak.

HANDCRAFTED TAKHLILA

A fashion brand that celebrates the elegance of traditional garments with a modern touch. Combining artisanal craftsmanship with a contemporary vision, we offer unique pieces that blend culture, style, and sophistication.

HISTOIRE AVANT 15 ANS Son origine remonte à un habit traditionnel Tunisien de Mahdia, porté lors des mariages et symbole d'authenticité et de raffinement. Une pièce ancestrale, au caractère unique et à l'histoire profonde, brodée de fil d'argent doré et de soie qui lui confère toute sa valeur et sa beauté.Autrefois, la “TAKHLILA” passait de voisine en voisine de grandes occasions comme un symbole de partage, de convivialité . C'est là que nous nous sommes dit pourquoi ne pas lui redonner vie... C'est ainsi qu'est née la marque TAKHLILA un projet qui préserve Le patrimoine mahdois en Tunisiens tout en lui insufflant une touche contemporaine. C’est de cet héritage qu’est née TAKHLILA : une marque qui préserve ce patrimoine mahdois, en lui insufflant l’élégance contemporaine.

History Over the Past 15 Years

Its origins trace back to a traditional Tunisian garment from Mahdia, worn at weddings and symbolizing authenticity and refinement. An ancestral piece with a unique character and rich history, embroidered with golden silver thread and silk, giving it all its value and beauty. In the past, the TAKHLILA would be passed from neighbor to neighbor during special occasions as a symbol of sharing and community. That’s when we thought—why not bring it back to life?

From this heritage, TAKHLILA was born: a brand that preserves this Mahdia legacy while infusing it with contemporary elegance.

 
 

Expertise

AT TAKHLILA, each creation is the result of a subtle dialogue between heritage and modernity. Attuned to the aspirations of the contemporary woman—independent, refined, and confident—we craft unique pieces that tell a story: yours. Among our innovations are exclusive techniques, such as silver and gold thread embroidery, born from meticulous research and mastered craftsmanship.

Yet our strength also lies in preserving ancient skills, passed down with respect and passion. Hand embroidery, invisible finishes, careful work with stones and fabrics—every detail matters. We select only the finest materials: semi-precious stones, high-quality textiles, golden threads, natural pearls, and much more.

HANDMADE

Contile is a twisted or coiled metallic thread, traditionally used in high-end artisanal embroidery. Made from precious metals or alloys (gold, silver, gilded silver), it is applied by hand to bring decorative, rich, and embossed motifs to life on fine textiles.

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